Project Type: Produced
Product Launch Location: Global
Packaging Contents: Oat M*lk
Packaging Substrate / Materials: Tetrapak
Plant-based milk is nothing new. Look around and you’ll see many. Look more closely, and you’ll discover that some of them are better than others. You’ll see ingredients you don’t recognise, can’t pronounce or need to Google. It’s usually cheaper and easier to add that kind of stuff, but it’s just not our vibe. In our oat milk, the only ingredient which you may not have in your own kitchen is the calcium. You won’t need a Master’s Degree in Chemistry to understand what you’re drinking here.
Our rich, creamy m*lk is great for adding to your cereal, perfect for blending with superfoods in smoothies and amazing for dunking your chocolate chip cookies into. My favourite is to foam it up for silky flat-whites in the morning or for fluffy hot chocolates in the evening.
We wanted to do something playful, fresh and inviting in contrast to the big, bland supermarket brands.