MOO Milk Brand

Designer: Dmitry Moystsrapishvili
Copywriter: Egor Neverov
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Anna Rufova
Packaging Contents: Milk
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

The brand MOO offers lovers of overseas trips to travel without leaving the refrigerator. Get to know with the milky wonders of Mexico, China and Mother Russia — try milk brought especially for you from distant wondrous farms. The main emphasis on a bright and colorful bottle of milk is on the country of origin. A cow in a bright traditional costume of different nations and breeds will help you make the right choice, and at the same time pass a couple of geography lessons.

What’s Unique?
Different tastes of milk are easily recognized by the consumer on a shelf in the store due to the unique differentiation of product lines by color, breed of cows and their national outfits. In addition, the cartoon drawing of cows on a bottle attracts the attention of new consumers to the milk.