Technovit

Design: Fida Kuchukbaeva
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Vitamins
Packaging Substrate / Materials: Plastic bottle, paper box

The challenge was to develop a package of vitamins. Product for young people who lead an active lifestyle and can switch their activity day and night. An active lifestyle requires health support, especially if your life goes in the rhythm of techno and electro music. Bright holographic images and the contrast of the colors of the packaging attract attention and make you remember to take vitamins. A large mark on the package helps to quickly identify the desired vitamin, especially when you need to quickly recharge before a night party or morning workout.