Design: Karolina Król
Project Type: Concept
Packaging Contents: Sustainable Fashion
Packaging Substrate / Materials: Paper, Fabric
Printing Process: Sustainable printing methods with plant and soy-based inks
Naturi is a young, trendy eco-fashion boutique with a mission to make a difference. They’re focused on sustainable fashion directed to a young audience and want to bring an environmentally-friendly approach to all parts of their business. They needed strong, minimalist brand identity, packaging design, and illustrations that would reflect the fun, feminine image they wanted to portray while putting sustainability to the front at the same.
To create packaging that was light-hearted, eco-friendly, and classy, abstract and terrazzo designs were paired with natural, sustainable materials and earthy colors with a pop of pink. Included on the packaging are custom illustrated calligraphy with a friendly message directed to the brand’s clients, accompanied by enticing line illustrations, bringing a little fun touch to the designs. A bold, yet the minimalist feel of the brand identity stands out amongst the colorful forms of the packaging designs to create a cohesive, eye-catching combination for the young audience of the brand.