Pond’s X Maudy Ayunda – Limited Edition

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Derrick Lin


Agency: Holmes and Marchant
Designer: Ken Duong
Location: Singapore
Project Type: Produced
Client: Unilever
Product Launch Location: Indonesia
Packaging Contents: Bath and Beauty

Unilever wants Indonesian Millennials to fall in love with Pond’s all over again, and quick. For this, they have collaborated with pop sensation Maudy Ayunda to co-create a range of fruity face cleansers.

What’s Unique?
The vibrant colour palette juxtaposed with the single-minded ingredient depiction embodies the multifaceted personality of Maudy – bubbly, soft & youthful. The pack not only pops on the shelf, but is also very instagrammable for our social media-obsessed target audience!