Design: A.S. Advertising
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Soda, Beverages, Carbonated juices
Packaging Substrate / Materials: Glass, Aluminium
Printing Process: Flexography
#celebrating 70 years, #designing 7 bottles
First Quench Your Thirst. 70 Years of Natural Inspiration.
By understanding that premium brands create trends rather than follow them, we radically broke category conventions, building on years of heritage to create a fresh, new perspective. Celebrating the 70 years of the brand, we merged symbols and classic pics of 7 decades into 7 bottles with contemporary packaging design and illustration.
The new packaging reflects the fun, spontaneous spirit of the brand and its festive communication platform for the celebration of 70 years. What’s more, this packaging is something worth saving and using for decoration. In a nutshell, it’s sure to grab your attention!