Design: Emi Renzi
Project Type: Concept
Packaging Contents: Sake
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Foil stamping, digital printing
Japan’s most popular drink is sake. It has a particular history and its elaboration process has led it to be considered the property of the gods.
This design project takes as an icon the Himalayan bear, an animal that lives in Japan and has great strength, and blue for the color of the ocean that surrounds the country. The inspiration for this packaging design, an in-depth investigation was carried out into their artistic styles, customs, landscapes, cities and clothing.
Japan is a nation of infinite culture, incredible stories and characters that passed through its thousands of years.
It is unique because it does not pursue the traditional style of the drink, innovating in the bottle and its label, it fills in details and finishes, which causes you to be watching for a long time.