Design: Luiz Carmelo
Project Type: Produced
Product Launch Location: Brazil
Packaging Contents: Ready-to-drink mixed juice
Skinka, a ready-to-drink mixed juice brand, introduces its new visual identity to the Brazilian market. Developed by Luiz Carmelo, a graphic designer specialised in consumer goods’ brands and packaging, the new design proposes to transmit a more modern, healthy, and refreshing perception for the brand.
After diagnosing the previous packaging and running market research, performed along with the marketing and brand research teams, the project brings new air to the design as a whole, providing better use of space for the label area.
According to the designer, the changes optimize the purchase experience: ‘the new design proposal puts the fruits under the spotlight, easing the flavour understanding and increasing brand visibility on the shelves.’