Agency: Disegna Agency
Creative Director: Ana Karina Méndez
Project Type: Concept
Packaging Contents: Water
Packaging Substrate / Materials: Can
Printing Process: Digital Printing
Because wtr is created by Disegna Agency is a brand of canned mineral water that promotes environmental care and mental care. Because wtr is a brand created to help support our Mind & Planet. Mental health is a prevalent conversation in our society today but it needs more support.
Because wtr brings a sustainable premium WTR to the planet with a platform to inform and support mental health.
Creatives always seek to show people the world differently. This is what we want with this concept, to show the world through a package the importance of caring for the planet and the mind. Through these cans, we creatively inform people how important the care of the mind and the planet is. Everyone loves the planet and everyone wants to have mental health, both issues are essential to feeling good in your life.