Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Cookies
The company «Embassy of Delicious Food» commissioned us to create a new brand of Funny cat sandwich biscuits.
The client had the registered name Funny Cat, which served as the basis for the design. We came up with a character, which, of course, was a funny fat cat who steals cookies.
Since the target audience is teenagers and children, we needed to speak the same language with them. Children love comics, so the packaging resembles a comic book about the adventures of a mischievous cat. For the background, we took the purple color, which is great for this category, associating with sweetness and brown to emphasize the taste of chocolate.
Funny cat is not just a dessert, but an adventure along with a playful cat.