Rebelicious Sauces Redesign 2020

Manufacturer: Rebelicious
Illustrator: Rupert Skelton
Location: United Kingdom
Project Type: Produced
Client: Rebelicious
Product Launch Location: United Kingdom
Packaging Contents: Sauces and Condiments
Packaging Substrate / Materials: Glass Bottle
Printing Process: Litho Printing

Rebelicious sauces, is a low salt and reduced sugar sauces both for parents and children, produced in Cornwall using local produce and sustainable packaging. As it is a ‘sauce against the norm’ each illustration produced features a rebel, the Beetroot and Horseradish Ketchup have bikers stealing beetroots, Smoked Ketchup have pirates stealing tomatoes and the Korma has naughty monkeys running around, the Roasted Pepper and Tomato feature some sword fighting roman children. The labels contain all the ingredients hidden in the foliage, trees and elements of the designs, they are playful, and rebellious at the same time. The Korma sauce has spices stacked up and we chose to use pirates in the Smoked Tomato with a reference to the Cornish provenance of the ingredients.

What’s Unique?
The images are all unique, using detailed drawings that are then transferred digitally to create a different world for each of the products to sit in.