Design: Andreeva Daria
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium

VIBE – is the natural energy drink, that was created specifically as part of the techno music festival.

The concept of the project was based on the attributes, atmosphere and energy of the techno musical direction. Holography stickers and grid printing on the surface reflects the mood of concerts, neon colors, the game of lasers.

In the product line there are three different types of drink, each of which has a different designation on the packaging. The concentration of the drink, and therefore its active effect on the body, is also illustrated in the form of a battery charge scale. The packaging itself is made from recycled materials, environmentally friendly and in the production process consumed 30% less electricity than in similar industries.