Creative Director: Careth Colmenarez
Project Director: Ana Mendez
Designer: Nanny Guillen
Project Type: Concept
Packaging Contents: Water
Packaging Substrate / Materials: Aluminium can
Printing Process: flexography
As people are looking to be healthier and be more responsible for the foods and beverages they consume, alternatives for sugar suturated drinks are starting to grow in the vegan market. The task was to create a packaging that represents the freshness of the drink into a can that would contain water infused with fiber and prebiotics.
Each flavor has a name that represented the brand’s values and the way they find it incorporated into their drinks. Based on the concept of “live, love laugh” Disegna created a family of products that would go along with each flavor and name. The aesthetics of the brand identity developed for the product allowed the brand to easily represent those flavors and values with simple elements around it.
The goal was clear. Represent the freshness and flavor of the drink while showing the functional advantages of the product, one of the most important things for vegan consumers.