Design: Maria Vishnyakova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Tutor: Pavel Borisovsky
Packaging Contents: Pizza, Coffee
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing

Cinema is the inspiration for creating KINO PIZZA’s cafe identity. The clapperboard, which is used in the cinema to mark new takes, is the basis of main identity elements. The tone of voice is inspired by the style of Italian neorealism films.

Just imagine that you are the hero of the filming process. And you drink not quite ordinary coffee and you eat not just pizza. It’s like an element of making a movie. So create your own! By the way, there is a book of recipes for real Italian pizza.