Baron fon Makaron

Design: Alexey Lysogorov
Location: Kyrgyzstan
Project Type: Concept
Packaging Contents: Pasta
Packaging Substrate / Materials: Plastic bag
Printing Process: Flexography

Naming, logo design and packaging branding for new food brand. The packaging design is clean and austere, and is based on the image of the Baron through which the brand’s products are visible.

What’s Unique?
A little humor added “tasty” emotions, which affected the brand’s memorability and the audience’s disposition to it. The logo also conveys this idea of connecting images: pasta and baron image symbol. The packaging design is clean and austere, and is based on the image of the Baron through which the brand’s products are visible.