Beta Tea / Fusion

Agency: FRIENDS
Art Director: Aykut Yoney
Location: Turkey
Project Type: Produced
Client: BETA TEA
Product Launch Location: Global
Packaging Contents: Black Tea
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flexography

We redesigned the incredibly wide product range of Beta Tea consisting of Turkish and world teas with the FRIENDS difference. Beta Fusion series consists of black bulk teas containing real fruit particles. Special product shots were used to show this difference in designs.