RUSH beer

Design: Yongbin Kim
Location: South Korea
Project Type: Student Project
School: SCAD
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, can, cardboard
Printing Process: Digital printing

Beer branding inspired by Netflix’s series “Kingdom.”

The combination of “zombie,” the representative ghost story of the West, and traditional Korean culture gave me great inspiration. The theme ‘zombie’ expresses the thrill of beer to the beer brand. To emphasize the Korean tradition, the ink was used instead of colorful colors. The beer bottle package added roof tiles from traditional Korean houses to give the design a uniformity. The harmony of East and West has created a new synergy of design while being heterogeneous.