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Design: Federica Maddaluno
Location: Italy
Project Type: Student Project
School: Shillinghton Manchester
Tutor: John Palowski
Packaging Contents: Spectacles
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

A playful, fresh and colorful packaging for a eyewear brand : Persona.

The brand’s name come from the idea to give the possibility to create an image, reinvent or simply express yourself.

Each tube is different in fact they have unique illustrations and collages that represent the style of the spectacles inside. In the back of the tube, there are icons showing the materials and details of the eyewear model.

The strong identity of the brand is also shown on social media, website and all shops will have a mural with the illustrations on the tubes.

What’s Unique?
Each eyeglasses has a different name and a unique “personality”, that’s why the packaging series will have different illustrations and collages design, which aims to attract the attention of a young audience.