Sabar wine

Posted on

Derrick Lin


Design: Aafrren Chaudhry
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Tutor: Abhrojit and Sambit
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle and hard board
Printing Process: Foil stamping

Sabar means ‘wait’ and wine drinking is nothing more but a process that demands waiting. Wine though quite popular and consumed worldwide has a lot more to it than just drinking it. It’s about the flavours, fragrance, pairing and overall enhancement and uniqueness in each sip. The idea of Sabar is to provide a mindful experience felt never before. With small additions like a scented sticker on the top of the bottle to help people understand the nature of wine, a well-informed guide with food pairings, flavour notes and ways to enjoy it.

The secondary packaging is neat and classy, perfect for gifting and to keep your wine bottle safe while moving.

Sabar is ‘worth the wait’ and waiting is not just for a better experience but for times when we need to forget something to feel joy and to let alcohol change things, people drink for several reasons and Sabar is inspired by them all. The label is of key importance just like wine. With simple illustrations and a comprehensive guide otherwise, we attempt to provide a wholesome wine experience.