ATTA , Wheat flour, Chakki Atta, Sarbati Atta

Derrick Lin


Design: Manoranjan Kar
Location: India
Project Type: Produced
Client: Mahakali food processor
Product Launch Location: Global
Packaging Contents: Flour
Packaging Substrate / Materials: Plastic, Bag, film & pouch
Printing Process: Flexography

I created new packaging for Kamya wheat flour. Kamya keeps producing flour according to an old tradition of several generations, flour is made of durum wheat (rare wheat) and its preparation is handmade by specialists with the generation of knowledge.

What’s Unique?
We want to tell a story based on the region, the traditional strength but with a practical aspect, to offer to each the chance to be able to prepare every recipe with a product that respected the traditional method.

We wanted to show through this package the traditional side of this region while playing with a strong creative aspect. The result is an eye-catcher, simple, and unique graphical design.