Design: Luminous Design Group
Project Type: Produced
Client: Bread Factory
Product Launch Location: Europe
Packaging Contents: Coffee, Bakery, Ice Cream
Bread Factory is a multi-purpose hall combining a bakery, a pastry shop, and a restaurant, now listing six branch stores, and they assigned us the design of their new visual identity in order to obtain a fresh look & feel. While keeping the concept of the factory, we chose an abstract path in order to create a bold logo. This allowed us more freedom and flexibility on its uses.
Alongside this, we selected a stylish color palette that enhances the formation of an easily discernible identity. The custom, double-width typography we created is inspired by the aesthetic of hand-made signs, expressing the handcrafted procedure of the brand’s offerings. The conceptual eye-catching illustrations that can be found on the packaging are generating exuberant feelings, complementing the brand’s new inventive universe.