Design: Rana Galal
Location: Egypt
Project Type: Concept
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

The task was to develop a name, identity and a package for certain fruit lovers. The brand name represents the type of the fruits the brand is mainly specialized in. The brand mainly produces Berry products such as blueberry, raspberry, strawberry, cranberry, cherry and other fruits from the same family. Also, it’s defined as a small, round and edible fruit. The concept supported by the identity is mainly based on the brand name, Berry Juice.

the logo shows the flowy liquid with a dynamic fruit edges and milk splashes, which reflects a friendly appearance with an elegant look. The brand colors are based on the fruits’ fresh colors as this adds positive brand image.

What’s Unique?
Coronavirus pandemic has created a wildfire in the world claiming lives of a huge number of population. The deadly nature of the virus has made it for us essential to boost our immunity. Berries appear to have immune-boosting benefits due to their polyphenol content, a type of plant antioxidant that gives blueberries and other berries like blackberries and strawberries their vibrant color.