Project Type: Produced
Client: Gina & Tony
Product Launch Location: Europe
Packaging Contents: Gin
Printing Process: Digital printing
Inspired by the mixology culture, this gin is a combination of two flavours, one sunny and the other spicy.
They were created as two separate but inseparable personalities. The combination of botanicals makes each one of them a complete and fine gin. However, it is the mix of the two, according to your own taste, that makes this gin unique.
Gina & Tony is a unique love story, an encounter between 2 spirits. Their personalities come to live on the packaging as well as on the website and instagram. They carry the brand and romanticize the concept of mixing and matching.
The funky and upbeat vibe is quite unexpected for a gin packaging. It’s an expression of the experience we want to give to the consumer.