Not so Sweet – Cadbury Bournville

Design: Trishala Parmar, Aastha Malhotra
Location: India
Project Type: Student Project
School: ISDI School of Design & Innovation
Tutor: Mrs. Utkarsha Malkar
Packaging Contents: Chocolate
Packaging Substrate / Materials: Brown Kraft Paper
Printing Process: Screen Printing, Foil Stamping

According to research, dark chocolate is one of the best sources of antioxidants on the planet. The antioxidants neutralise free radicals and prevent oxidative stress. The theme of this project is to promote dark chocolate consumption in India, where sweet is usually preferred over bitter.

This chocolate is a Bournville product variation for health conscious people and those who have dietary restrictions.

Another aspect we looked at was that most companies sell dark chocolate in the form of entire bars, it lacks portion control and therefore one feels tempted to finish the entire bar. This was solved by reshaping the chocolate as neapolitans.

What’s Unique?
The concept is aimed at creating an experience around Cadbury’s premier dark chocolate brand – Bournville. The experience is created in a way to give the health conscious consumer a sense of comfort through an ergonomically designed compact packaging. Hence, here is a packaging innovation welcoming you to “The Dark Side”.