Design: Ezzo Design
Project Type: Produced
Client: Tavi Confeitaria
Product Launch Location: Europe
Packaging Contents: Christmas cake
Packaging Substrate / Materials: Metal
Printing Process: Flexography
Christmas cake – Bolo Rei, that was both original, sophisticated and different from ordinary card boxes.
We opted for the production of brass packaging using an old can factory to whom we launched this challenge. The enthusiasm for making a production with current design using old techniques was great and with some commitment and art we managed to idealize the ideal layout for the Christmas packages of Confeitaria TAVI.
As it is a family business with many years and a lot of tradition, we decided on a retro design using images from the beginning of the century from the location of TAVI, but at the same time adapting that same image to the new company’s identity.
The main characteristic of this project is that we were able to get old packaging execution techniques to answer a graphic communication problem. With this, we were able to design a beautiful, sophisticated package with a modern design. The response from customers was spectacular and these packages were the success of Christmas 2020.