“cld” chocolate

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Design: Kamil Krzemiński
Location: Poland
Project Type: Student Project
School: WIT Wyższa Szkoła Informatyki Stosowanej i Zarządzania
Tutor: Małgorzata Sobocińska-Kiss
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

This is a school project. We had to create series of 4 packages (including brand name and logo) for snaks. Each package had to contain your own unique illustration, drawing, painting or digital painting so I decided to make digital paintings based on clouds.

The brand name “cld” is made from word “cloud” and the logo shows a minimaistic cloud made of few lines and spirals. The chocolate is meant to be more exclusive so I added a sign “craft chocolate” like there are a normal beer and a craft beer.

Clouds’ paintings are based on 3 main colors. I wanted to make illustrations represent the taste of chocolate. I used black and white colors on packages as well to make illustration stand out even more.

What’s Unique?
I think the most uniqe thing in my packages is that the illstrations of clouds (mainly colors) represets well the taste of each chocolate.