Highland Drum

Agency: ARMBRAND
Location: Belarus / Russia
Project Type: Produced
Client: Naroch Distillery LLC
Product Launch Location: Global
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass Bottle, Paper

To make a low-cost Belarusian product competitive, attractive and desirable to customer, we have created a name and an image taking into consideration the popular world brands of blended whisky.

The name, referring to the Scottish Highland ethnic music, gives veracity and national flavour. It is enhanced by the emblem made in classical Scottish traditions. Contrasting readable TM is supported by communicative elements.

Craft “wine” paper makes the friendlier image and fits to the whisky theme, increasing as well the product status.

As a result, there’s a classic trustworthy image that highlights the product among a low price segment on the shelf.