Plana d’en Fonoll Wines

Design: Titular Studio
Location: Spain
Project Type: Produced
Client: Sant Josep Wines
Product Launch Location: Europe
Packaging Contents: Wines
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Printing

Packaging redesign for the Plana d’en Fonoll family of wines, from the Bodega Sant Josep Vins, Bot (Terra Alta) (@satjosepvins), Sant Josep Vins promotes the vocation, good work and tradition of winegrowers and winegrowers from the Agrícola Sant Josep de Bot cooperative towards the quality wine market.

The main objective of the client was to promote the concept of “territorial diversity” where this collection of wines is made, since it is located in the heart of a rugged and diverse landscape where the Terra Alta plain meets the River Valley Canaletes, surrounded by the presence of the Pàndols and Pesells mountains as the most outstanding. What makes the vineyards benefit from a particular microclimate and protected from inclement weather. The production area of ​​these wines is located in the municipality of Bot, belonging to the province of Tarragona, in the region of Terra Alta (Catalonia) with a great winemaking tradition and is characterized by its peculiar geographical location mentioned above.

The Production Territory will be the main protagonist in the development of the project.

That is why to enhance the “Territorial Concept” we design the topographic portion of the territory on each of the different labels, marking where all the vineyards that have been selected for the production of each of the varieties are located.

The die (different on each label) wants to represent the mountainous profile that delimits each different production area. To achieve a good differentiation of the range, different background colors have been used related to the characteristics of each wine and together with their finishes, they give the product its own personality, diversity and the value of belonging to a personal and unique territory.

Thanks to an efficient and conceptual range design, we obtain a varied and dynamic family of wines, with their own personality in each one of them and without losing the overall reading: family.