Design: Hasan Murad
Project Type: Produced
Client: São Lindas Professional
Product Launch Location: Global
Packaging Contents: Shampoo Ph9, Hair Treatment, Mask, Cosmetics gifts
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital printing
São Lindas is a Brazilian beauty brand specialized in hair care and treatment products.
While developing the logo, I used the logo type in harmony with the personality of the brand, in addition to using the ~ above the letter “a” to make it a mark symbolizing the hair in a simple and streamlined way, while working to show the characteristics of the brand personality through the general appearance of the logo and reflecting its qualities that are based on beauty, flexibility, fluidity, loyalty and distinction, I also used golden rich color as the main color of the brand to denote modernity and luxury.
What makes the packaging design special is the harmony of colors with the personality of the brand and the unique and modern design of the pattern in addition to the simplicity that I see as the title of excellence.