Design: Valeriia Kurlova
Project Type: Student Project
School: WIT Wyższa Szkoła Informatyki Stosowanej i Zarządzania
Tutor: Małgorzata Sobocińska-Kiss
Packaging Contents: Fruits and Vegetables with spices
Packaging Substrate / Materials: Craft paper
Printing Process: Print
The result of my work – 4 packaging designs for Sheep’s Cheeps (this is a fictitious name, as it was part of the assignment).
The target group of the product is children and adolescents, so a cute sheep was chosen as the main character. Each flavor has a unique packaging design where the body of the lamb takes the shape of the main fruit or vegetable.
The packaging itself consists of the main craft bag, which contains a pattern of a fruit or vegetable that is in it and a label where the main character is depicted, a description of the product.
Each label has an image of the main character, a name and the main advantages of the product. Also on each package it is indicated that this is an “eco product”.
Unique in this work is the shape of the packaging. The same packaging is usually used for coffee. This is done for a high-quality vacuum, so that the product retains its properties longer, since preservatives are not used in it.
The idea of packaging design is also unique, all illustrations were invented and developed by me.