Design: Ilya Volgin
Location: Belarus
Project Type: Concept
Packaging Contents: Skin care cosmetic products
Packaging Substrate / Materials: Glass, Cardboard, Wood
Printing Process: Digital Printing

Soeco is a luxury line of skin care cosmetic products. It targets both male and female audience. The task was to create naming and package design for environmentally friendly cosmetic brand. Initial line includes three products i.e. body oil, facial mask and natural soap.

I aimed to make the product name simple yet memorable. I decided to emphasise environmental friendliness of the cosmetics. Product name is made of two parts i.e “co” and “eco”.

First one symbolises several things at the same time i.e society and solar system. Second one highlights environmental friendliness and responsibility. As a result we got a memorable and catchy name “soeco”.

While making package design I referred to solar system again. Letter “o” is presented as the Sun in the word “soeco”. I made our planet more green to associate it with grass and trees. Colour palette turned out to be natural and earthy emphasising the importance of environmental protection and care about our nature.

This project was made using mainly Adobe family programs specifically 3D visualisation in Adobe dimension. Design was created in Adobe illustrator as well as in Adobe Photoshop. Modelling form was made in Cinema 4D.