Design: André Santos
Project Type: Concept
Packaging Contents: Fruit and Vegetable Juice
Packaging Substrate / Materials: Tetra Pak cardboard
Sukid is a brand of organic juices, without preservatives and rich in nutrients targeting especially at children and teenagers aged between 6 and 14 (but I’m sure there will be a lot of adults wanting to try it!).
The challenge of the project was to convey the message and the positioning of a healthy brand, concerned with children’s health and nutrition, in an attractive, relaxed and tasty way.
The vibrant colors attract attention and the elements and composition of the layout creates a “visual barrier” on the supermarket shelf, the main point of contact for the brand, helping in the identification and propagation of the brand / product.
The illustrations were made manually, with a loose and organic line, as in a drawing made by a child, generating this connection with the end user of the product.