Sukid Organic Juice

Derrick Lin


Design: André Santos
Location: Brazil
Project Type: Concept
Packaging Contents: Fruit and Vegetable Juice
Packaging Substrate / Materials: Tetra Pak cardboard

Sukid is a brand of organic juices, without preservatives and rich in nutrients targeting especially at children and teenagers aged between 6 and 14 (but I’m sure there will be a lot of adults wanting to try it!).

The challenge of the project was to convey the message and the positioning of a healthy brand, concerned with children’s health and nutrition, in an attractive, relaxed and tasty way.

What’s Unique?
The vibrant colors attract attention and the elements and composition of the layout creates a “visual barrier” on the supermarket shelf, the main point of contact for the brand, helping in the identification and propagation of the brand / product.

The illustrations were made manually, with a loose and organic line, as in a drawing made by a child, generating this connection with the end user of the product.