Design: Yeraz Gokbas
Project Type: Produced
Client: ACT Istanbul
Product Launch Location: Turkey
Packaging Contents: Handmade mesh bags
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Offset printing, Spot gloss
ACT Istanbul is a new label from Istanbul, Turkey, producing handmade mesh bags through the collaborative work by women of different generations. The bags are hand-produced using yarn in vivid colors, and aim to bring color & creativity into people’s wardrobes. The branding and packaging design therefore reflects the colorful nature of the brands’ creations. The abstract shapes used on the packaging, in a way, act as a sneak peek of what’s inside the box: more color!
The packaging designs included: box, tissue paper, logo sticker, tag label, thank you card, and a sticker set.