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Design: Icarus Design Pvt Ltd
Location: India
Project Type: Produced
Client: Global Consumer Products Ltd.
Product Launch Location: Global
Packaging Contents: Candy
Packaging Substrate / Materials: Mettalised Poly
Printing Process: Rotogravure

In line with its image as a category disruptor, LuvIt has realized that candies were not just for kids. Load them up with masala (sweet, spicy and tangy flavors) – dial up the piquant factor – and the adults come flocking! Chatku was our answer to making candies that talked (or in some cases, sang!) to kids and adults alike – with its array of fruit-based characters that were hip, trendy and completely on point. The end result – a design that delivers great taste, great character and great fun!

We revamped Luvit’s masala filled candy by giving it a face-lift, many faces in fact. We created three unique characters that were bursting with personality and an attitude as masaledaar as the candy.

Each character has a range of expressions that covers the full chatpata (piquant) spectrum, making each pack a little different from the last. There are no bad apples in this bunch, these fruits have the right attitude.

What’s Unique?
Each character has a range of expressions that covers the full piquant taste spectrum, making each pack a little different from the last.