Derrick Lin


Design: Paradoja
Location: Colombia
Project Type: Produced
Client: Procolcacao
Product Launch Location: Global
Packaging Contents: Cacao
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping

Design of visual language and application to packaging for the Puro Cacao brand of @procolcacaocolombia.

The company commissioned us to refresh its image, maintaining elements of its original brand (logo and name). This company is creating a Cacao culture based on the quality of the processes, the knowledge of the potential of the Colombian land. In the packaging we wanted to create our own style of illustration that would capture the craft of the country’s cocoa communities, highlighting the flora and fauna of each region.

What’s Unique?
Colombian cocoa is one of the best in the world. Each department of the country has a special characteristic in its taste and quality. Procolcacao is in charge of commercializing cocoa products from different communities and regions of the country to make this wonderful product known to the world and to be the official distributors of dozens of artisan chocolate producing companies in the national market.