Agency: Studio Metis
Creative Director: Vahid Khezrian
Senior Designer: Nazani Hedayati
Project Type: Produced
Client: Persis Tea
Product Launch Location: Iran
Packaging Contents: Tea, Herbal Tea
Packaging Substrate / Materials: Paper Box
Printing Process: Digital Printing
Using the most modern production and packaging technology in the world, Persis brand needed a special charm to enter the store window.
Therefore, the Metis design team tried to make a direct connection between the originality and the product image by taking the idea from the originality of the products and the brand.
The main product ( tea) and all combined products are of special Iranian origin. Our goal was to make the audience realize that the product is Iranian at first sight. Minimalism and design power were also very important to us. After a few manual etudes, the project’s digital work began, using the Photomanipolation technique to add credibility and charm to the packaging. Then simple pagination was chosen for the crowded image to combine the two, to show a simple and meaningful appearance in the showcase.