Derrick Lin


Design: Polina Sergeeva
Location: Russia
Project Type: Student Project
School: HSE Design
Packaging Contents: Cider
Packaging Substrate / Materials: Can
Printing Process: Digital printing

Rebus Cider design was inspired by rebus. The icon of fruits are indicators of cider flavours.

Every cider has unique rebus which customer has to solve. The special of the riddle is that key are not simple words but swear words. The customer will enjoy the taste and check IQ at the same time. The answer can be checked by small upside text below.