Sticky Genius Organic Hard Candy

Derrick Lin


Design: Olivia Norris
Location: United States
Project Type: Student Project
School: Pratt Institute / Pratt Munson Williams Proctor Arts Institute
Tutor: Cindy Buckley-Koren
Packaging Contents: Lollipops and various other candies
Packaging Substrate / Materials: Recycled cardboard and paper
Printing Process: Digital printing

Throughout academic exploration of consumerism and product design, I have produced the likeness of an attractive brand that promotes consumer awareness and is 100% natural and sustainable, while appealing to all age groups. The product involves two different types of lollipops as well as smaller hard candies referred to as ‘Juicy Drops.’ The ‘Sticky Drop,’ is the stand alone soft candy and resembles a gum-drop. The flavors combinations are unique, often tropical, and always derived from real fruit and natural ingredients. All Sticky Genius products are vegan, gluten free and 100% organic. The packaging is made from recycled paper/cardboard onto which the designs are digitally printed.

What’s Unique?
Aside from Sticky Genius products being plant-based, organic, and packaged in recycled paper, the design is vintage and retro inspired.

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