Clora Hygiene Pvt. Ltd.

Design: Neha Rane
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Prof. Ranjana Dani
Packaging Contents: Menstrual Hygiene Kit
Packaging Substrate / Materials: Stone paper, White Kraft paper, Amber glass bottle

Current scenario:
Tampons are a practical and easy-to-use product, but they are not well-known in Indian marketplaces. Customers are not engaged by tampon packaging because of mere visual information which puts their purchasing decision in jeopardy.

Personal hygiene is not addressed in the package, despite the fact that it is an important aspect of health care.

Scope for design intervention:
Tampon packaging might provide a more engaging experience for the audience by including intriguing and relevant pictures about how to use and maintain personal hygiene. Taking care of hygiene by providing a kit solution package that includes sanitary wipes and essential oils with natural ingredients so that you can enjoy a stress-free period. Every brand prioritizes human and environmental well-being; thus, the product and packaging will be recyclable and 100 percent natural.

About Brand:
The organic cotton tampons in the Clora Menstrual Hygiene Kit, which come with an applicator and various sizes (slim, regular, and super) for varied menstrual flows, make it simpler for woman to get through her most difficult period days with ease and comfort. This hygiene pack includes essential oil to reduce period cramps and tension, and tea tree intimate wipes to keep her vaginal area sanitary and odor-free. The brand’s goal is to make the product help consumers freshen their emotions, have painless periods, and stay hygienic by using organic and natural ingredients including chamomile, peppermint, cinnamon, and tea tree.

The woman who opens this package of cleanliness experiences a lovely mood-altering experience with moderate aroma, making her feel like a flower Goddess, even on her period days.

What’s Unique?
For every woman’s need, an all-in-one solution of different size tampons and additional combo packs is available. Women who need menstrual hygiene care can get it with the purchase of a product. Essential oil for menstruation cramps in a pack of 12 tampons containing three slim, five regular, and four super tampons and wipes for intimate hygiene.