Agency: Minim Brand Design
Project Manager: Lazizkhuja Sharipov
Designer: Tokhir Tuygunov
Copywriter: Said Nazrillayev
Project Type: Produced
Product Launch Location: Uzbekistan
Packaging Contents: Construction Foam, Glue
Packaging Substrate / Materials: Aluminium
Printing Process: Flexography
EPA is a construction devices producer from Central Asia. Company has 11 years experience and covers all regions of Uzbekistan, with 16 official shops. Today, EPA decided to widen and start building materials production, such as glues, building foams and others.
Our goal was making their new products recognizable as part of EPA family. That is why we kept the classic red-black style, adding geometric elements to accent the building and construction theme.
Moreover, in each product design we demonstrated where it works, and highlighted main features, such as drying time or bonding strength.
Designing construction products is not similar to other spheres, as it has a lot of international and local requirements: agency should guarantee that whoever takes the products stays safe and fully understands how to use the product properly.
One more important feature, that we added to the design was a label, telling that product is made in Turkey. It is useful for customers, as Turkey is well-known for its quality construction materials, especially in Uzbekistan, where Turkish building companies are taking huge advantages last years.
All in all, EPA new product line is for people, who know how to build spectacular constructions, and our team was keen on creating equally amazing design for such a leading, interesting and successful company. Also, working with aluminium was an exciting challenge for us, as before we mainly worked with plastic, pulp carton and glass — much more easy-to-design materials, than metals.