WoofWoof coffee

Posted on

Derrick Lin


Design: Wishnia
Location: Ukraine
Project Type: Produced
Client: Woofwoof coffee
Product Launch Location: Ukraine
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The WoofWoof company sells coffee beans.

It was important in the packaging to reflect the variety of varieties offered and the reliability of the company as a supplier. The visual stylization of the O letters coped with this. The balance between simplicity and meaning was maintained graphically.

Colors are selected that convey the desired atmosphere and showcase the company’s products. The logo itself is a unique typeface with the letters O, stylized as cups. The interior of each O is filled with a different color, which symbolizes the variety of coffee served.

The result is a simple yet dynamic identity and noticeable packaging.