Design: Mystery Design
Location: United Kingdom
Project Type: Produced
Client: De Havilland Gin
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Offset printing, foil stamping, emboss
Mystery was appointed to create the logo and label design for the London based De Havilland craft gin. Inspired by the first ever commercial jet flight in 1952 between London and Johannesburg on the De Havilland Comet aircraft, the botanicals used are sourced from the gardens of England and South Africa to create a unique blend and fresh flavour. The nine especially selected botanicals include juniper, elderflower, cucumber, cassia bark, liquorice root devils claw, lions tail, honey bush and buchu leaves.
Mystery’s brief was to design a logo and label design that would evoke a bygone era, when flying was glamorous and a preserve of the wealthy who went to decadent and extravagant cocktail parties and would be befitting of a high end, craft gin.
With such a detailed and focussed directive, Mystery was drawn to a more classic colour palette of navy blues and golds to create a label that included a silhouette of the original De Havilland Comet, the coordinates of the respective airports and the landing strip the original plane landed on.
The result was a label that reflected the ethos and elegance of the brand.