Nik Roshd Liquid Fertilizer

Derrick Lin


Design: Ali Ahangari
Location: Iran
Project Type: Produced
Client: Nik Roshd
Product Launch Location: Global
Packaging Contents: Liquid Fertilizer, Agriculture
Packaging Substrate / Materials: Plastic bottle

In the last few years, agriculture and horticulture in Iran has grown and developed. The main reason is a shift in generation among farmers and gardeners alongside with the specialization that the young generation has acquired in this field.

The time I was entrusted with the design of Nik Roshd’s liquid fertilizer label, after research done in markets and meetings held, the audience’s insight into consumption and purchase came into more focus; the audience who does not merely choose fertilizers based on color and shape and has more knowledge of the composition and the name of the fertilizer.

After the issue was clarified in the first step, it was necessary to redesign the brand’s mark and visual identity, and after that comes the stage of ideation and implementation of the product’s label design and expanding it to various products of Part Nick Roshd; this way the product is designed based on the insight of the final audience and the client’s brief has also been taken into consideration.