China Tea (Ping An Series)

parabrand

北京朝阳区天溪园19栋4-301

中茶(平安系列)China Tea (Ping An Series)

In the design of the Pingan series, silk handicrafts with double-sided three-dimensional effects are used to engrave the overall effect of Ke Si, highlighting the texture and layering of the product. In terms of elements, we choose elements with auspicious meanings. The shape of the security lock is used as the main outline of the screen. Ping An lock has auspicious and peaceful meanings in Chinese traditional culture. The main content of the picture, such as colorful deer, crane, koi, magpie and pine tree, strengthens the mystery and attractiveness of the product. Monochrome painting highlights the main elements, making the picture rich and advanced. The color matching adopts two colors of red and gold, and the harmonious combination of the main and auxiliary colors enhances the noble sense of the overall brand image. Red represents enthusiasm and auspiciousness in traditional Chinese culture, while gold represents wealth and dignity. The combination of these two colors makes the product more dazzling.

在平安系列的设计中,采用双面立体效果的丝织工艺品,将科思的效果整体雕刻雕刻,突出产品的质感和层次感。在元素方面,我们选择具有吉祥含义的元素。安全锁的形状用作屏幕的主要轮廓。平安锁在中国传统文化中具有吉祥和的含义。图片的主要内容,如五颜六色的鹿、鹤、锦鲤、喜鹊和松树,加强了产品的神秘性和吸引力。单色绘画突出主要元素,使画面丰富而先进。配色采用红金两种颜色,主辅色的和谐搭配增强了整体品牌形象的高贵感。红色代表中国传统文化中的热情和吉祥,而金色代表财富和尊严。这两种颜色的结合,让产品更加耀眼。

 

parabrand

北京朝阳区天溪园19栋4-301
Credits:
创意总监: Para Brand
Client:
中茶