IMILLAY – Giant Corn Snack

CHAMÁN Agency

Since the Inca empire, in the valleys of Cusco in Peru, the giant corn was considered a sacred food. Nowadays, it has gone beyond time and represents an ancient heritage for Peruvians.

IMILLAY is a brand that has transformed corn into a fried snack that crosses borders. To develop the concept and design of its packaging, we were inspired by the shape of its husk and the plant to create a unique visual experience. The colors evoke the thousand-year-old magic of the Inca culture, with a high color contrast representing the energy and vitality required for cultivating and harvesting corn.

 

CHAMÁN Agency

Credits:
Creative Director: Manuel Cárdenas
Account Director: Alejandra Vásquez
Art Director: Mafer Benavente
Graphic Designer: Mafer Benavente
Account Executive: Marjorie Ruiz
Post Production: Diego Zegarra
Client:
Imillay