LiveFresh 9Days Box

The product’s biggest selling point is that it only offers a nine-day shelf life, USES online booking, and is delivered via air logistics. So the tone of the product is “fresh”. The outer package is designed as a milk box, which highlights that the facial mask is as fresh as milk. Through the logistics package of the refrigerator, the fresh delivery of products is highlighted.

Curator’s Insight: The product aims to create a fresh and natural experience for the consumers of facial masks, by emphasizing the short shelf life, online booking, and air logistics of the product. The design of the outer package as a milk box is a clever way to convey the idea of freshness, as milk is a common and familiar product that requires refrigeration and has a limited expiration date. The milk box also suggests that the facial mask is rich in nutrients and benefits for the skin, just like milk is for the body. The use of a refrigerator as a logistics package reinforces the message of freshness and quality, as well as creates a sense of exclusivity and novelty for the consumers.