10 Simple and Impactful Packaging Design

Posted on

Derrick Lin


Everybody loves minimal design, I mean who doesn’t? It is a design approach that prioritizes simplicity and functionality and you and me knows that designing something simple is really, really difficult. The rise of minimalism in design can be attributed to its capacity for crafting impactful visuals using minimal elements, making it perfect for making a strong impression while maintaining simplicity. Known for its sleek lines, uncomplicated typography, and utilization of negative space, minimal design frequently conveys a feeling of opulence and refinement.


Imagine walking down the narrowest alley in Italy, barely 43 cm wide. It’s in the town of Ripatransone, where Cantina dei Colli Ripani is located. The alley challenges your sense of perspective and makes you look up and to the sides. It’s a unique and bizarre place that celebrates its narrowness with ‘il vicolo’ Marche IGT Rosato.

Find out more


Inspired by the mountain’s shape and the natural beauty of Ulleung Island, MINIMALIST carefully crafted a package design system that reflects the essence of this special place.

Find out more


VK is a wine brand with a rich history and an innovative young chief winemaker. Over the past five years, STUDIO SIZE have been overseeing the brand’s evolution, which has now reached an exciting new stage and felt it was time to update the brand’s identity and packaging to reinforce its image and new positioning as a winery and gallery.

Find out more


RARYTU believe that the form of the product is memorable and simple, which makes it easy for customers to associate it with our brand. RARYTU packaging design is unique because it’s not transparent like other packages in this category. Instead, they used well-known shapes to help customers understand what’s inside the box. It’s minimalistic yet very catchy and self-sufficient.

Find out more


MOUSEGRAPHICS opted for a monochromatic white surface that conveys an almost transcendental feeling, a sense of healing, of floating without weight and context. Each of these subtle formations emerges in photorealistic relief that does not describe but rather signals toward a particular need and use (acne, wrinkles, sun-protective layering). There is tactful de-dramatization, a quiet sense of peace, of being at ease with one’s own skin in this artful approach. It makes space for blemishes, problems, age signs without recourse to clinical austerity and excessive labeling.

Find out more

ALFORM by Moscow Mule

Moscow Mule wanted to create a minimalistic and straightforward design that would be easy on the eyes. For the plastic bottles’ packaging, Moscow Mule used 3D illustrations of cells as a base. Simple at its core, cells are fundamental building units of all living organisms on the planet, and they have a kind and positive connotation associated with health. Each illustration visualizes a particular vitamin complex that supports a specific body system. The products in white boxes don’t belong to a specific system; in this case, the color scheme becomes a gradient, and the illustration of cells reduces to circles. The circles are made with a die-cutting technique so that you can have a glimpse of the inside’s product.

Find out more


The line-up features solid single colors that represent each beer in an attempt to stand out from the clutter commonly seen on shelves these days. The design’s hero is texture, as the brewer played with embossed geometric shapes to add depth to the container in the absence of typical craft beer aesthetics. By manipulating the surface of the aluminum can, the design balances visual simplicity with detailed tactile consideration to reflect the malleable nature of the material.

Find out more


The inspiration came from a raw bar of soap and the bottle keeps the raw edges and organic forms of the bar. THOMAS KIOURTSIS’s design process was inspired by the Mediterranean and Turkey, which is where Saardé draws much of its inspiration from. On the bottle, Thomas wanted the design to feel modern and up-to-date but also natural and raw. The main purpose is to create an object of “artistic value” for everyday use because the bottle is refillable, Thomas had to create something that users would like to see in their bathroom every morning that could easily fit in most houses.

Find out more

JustWater by Edgar Kirei

The aim is to provide consumers with an environmentally friendly alternative that not only does good for the planet but also looks good too. JustWater reflects the simplicity of water with a minimalistic, clean aesthetic that attracts a diverse demographic.

Find out more


JAN BACA always dreamed of having his own brewery where he could brew all those fancy hoppy IPAs but after a couple of years and zero brewed beers later, the only thing that’s been completed is the packaging design – it features famous lighthouses from around the globe illustrated in a minimal way.

Find out more