Curator’s Insight – Yami Whole Milk Yogurt

Derrick Lin


From its roots in Auburn, Washington, to becoming a Pacific Northwest sensation, this yogurt has journeyed through time while staying true to its wholesome beginnings. James Rice, the pioneer behind Auburn Dairy Products, wasn’t just a founder; he was an innovator who believed in delivering pure dairy joy to his community. And that spirit still lingers in every spoonful of Yami. It’s not just about yogurt; it’s about nurturing connections, just like neighbors sharing stories over a fence.

What sets Yami apart isn’t just the yogurt; it’s the heart that goes into every tub. It’s about sourcing milk from local farms, where cows are treated like family. The touch of pride and care trickles down from the farmers to your breakfast table. And here’s the secret: no artificial growth hormones, ever! It’s not just about yogurt; it’s about ethical choices and a commitment to quality.

Now, let’s talk about the packaging design makeover. Imagine yogurt tubs dressed in vibrant hues, catching your eye and your appetite. The colors aren’t just there for aesthetics; they’re like a joyful invitation to indulge. It’s not just a yogurt container; it’s a burst of positivity that brightens up your kitchen.

And those illustrations! They’re more than just drawings; they’re like a window into a fruity wonderland. Irene Laschi, the illustrator, isn’t just an artist; she’s a magician who brings realism and fantasy together. Those fruits on the packaging aren’t just fruits; they’re like edible dreams, suspended in the air with a touch of enchantment. It’s not just about depicting flavors; it’s about capturing the essence of nature’s bounty with an added touch of whimsy.

Illustrations: Irene Laschi