The ‘In The Clouds’ project is a transformative venture that introduces a pioneering range of mineral sunscreen sticks, setting new standards for sun protection. Embodying the vision of a world where nature and skincare converge, this innovative brand takes pride in delivering effective sun defense while upholding environmental sustainability and animal welfare. The sunscreen sticks are formulated using gentle mineral-based ingredients, ensuring broad-spectrum SPF 30 protection against both UVA and UVB rays. Carefully crafted for all skin types, including sensitive skin, ‘In The Clouds’ provides a guilt-free solution, being vegan, cruelty-free, and reef and ocean friendly.
The brand’s commitment to environmental preservation is evident in its eco-conscious packaging. The push-up packaging tubes are biodegradable and crafted from FSC-certified 100% recycled cardboard, reducing plastic waste and promoting sustainable practices. Distinctive branding further sets ‘In The Clouds’ apart. Its vibrant and colorful packaging defies the norm of muted earthy tones, offering a refreshing and energetic aesthetic that captures attention and communicates the brand’s lively spirit. The ‘In The Clouds’ project aspires to redefine sunscreen protection, providing users with a holistic and ethical approach to safeguarding their skin and the planet. With its compelling features and commitments, this revolutionary brand promises a brighter, safer, and more sustainable future for sun protection.