Celebrating 250 years with a special kit: “Awakening the senses”

Osborne has been combining tradition and modernity for 250 years, as the ambassador of Spanish culture & gastronomic heritage. A flavour master, a host of memorable experiences, and a defender of its land and cuisine.

At Morillas, we faced the challenge of creating an action to commemorate this anniversary. So, we designed a limited-edition box, which included a selection of Osborne products and surprising flavour capsules to marinate them with, inviting prescribers and end consumers, to be envoys of its character.

We built a sensory gastronomic experience, introducing fresh tastes, stimulating new sensations, and leading the consumer on a journey through the Spanish territory with the different brands of the Osborne group.

The result was an exclusive tasting set that brings together the finest pairings, with genuine aromas specifically curated to emphasise Osborne product flavours –-expertly crafted by ‘We crave’–. This sensory journey captures in an organoleptic game the essence of Osborne’s most emblematic products: Anís del Mono, Caviar Riofrío, Carlos I, Nordés, Cinco Jotas, Montecillo, and Rare Sherry Solera PAP.

At Morillas, we conceptualised and designed the name, dynamics, packaging, and serving elements. From the minimalist elegant packaging, which evokes the world of luxury and haute couture, by using neutral colours, blind embossing, and making a simple but functional interior structure; to the majestic ceramic plate with three-dimensional volumetry, that guides the tasting order. A table path was also created to indicate the arrangement of the remaining elements—glasses, ham plate, etc.—achieving a sublime ‘perfect serve’. Furthermore, all elements have been designed with sustainability in mind, both in the raw materials and in their reuse.

The dynamic of the game is to explore all the nuances of seven unique bites, guessing the exact ingredients of each paired mouthful. Surprising combinations that stimulate the senses, invite samplers to decipher their sublime essence and discover the storytelling behind each product by answering 7 questions about the 7 flavour capsules. Afterwards, the result is revealed, and depending on the correct answers, players hit different levels and get gastronomic knowledge scores: apprentice, advanced, or connoisseur.

What sets the ‘Awakening of the Senses’ project apart is its complexity, unique design, original flavours, and the unforgettable sensory journey. It’s all about savouring the path, being surprised at every turn, and discovering hidden pleasures in a selection of Osborne’s gastronomic gems.